SHiFTUP was conceptualised to create a community for like
minded people who care about who care about their cars. We
have hosted a series of car meets, where enthusiasts met
and drove to pre-planned locations in and around Kolkata.
During these drive-outs, the community discussions led to
the conclusion that there is no car care segment in India.
Even though there are multiple service providers, reaching
out to them is still a task, with each service provider having
their own set of standards.
Therefore, when we started to look for these service
providers, we found them scattered and unorganised. This is
where we decided to bundle these care providers under one
package and aggregate the car care segment for Indian car
owners.