Our company, SEABOB Australia Pty Ltd, has recently secured the Australian distribution rights for the German manufactured high performance SEABOB underwater jet - a state of the art, zero emissions, electric powered machine designed to enable almost anyone to view the reef or any underwater environment in a unique way. This significant operation will be centralised in Cairns, comprising a high end Esplanade shop front location, a large Woree-based national service and distribution unit and very significant investment and job creation across several sectors. SEABOB will also give Cairns a whole new edge in the highly competitive tourism market, becoming a world-class centre for SEABOB use and a pioneering business model for other world-wide SEABOB distribution areas. Our investment in this project is very significant, involving several very high profile and successful Australian businessmen, who have made a huge personal and monetary commitment to bringing the SEABOB Jet, en masse, to Australia, both as a highly desirable tourism/recreational product but also as a very unique and important new tool in the Search & Rescue arena.
In the first instance, in order to get the SEABOB product and brand-awareness established in Cairns, we are in the process of setting up a major beach rental operation on Fitzroy Island and we are able us to operate these machines out on the reef. To this end, we have developed a very significant business model to successfully incorporate these incredible and highly unique machines into every single well-established tourism operation, including boats, pontoons and top class beach resorts, within far north Queensland. We will be developing a very high profile in the City over the coming months via numerous highly targeted marketing and promotional strategies, as well as making very significant investment into infrastructure and job creation in order to support our major operations here.