Rovion was a Boston-based, rich-media advertising company, owned by Local Corporation (NASDAQ: LOCM). Rovion’s primary product, Ad Composer, includes a self-service technology platform that enables the full development and deployment of rich media and mobile HTML5 ads without requiring coding expertise.
In October of 2012, Rovion was acquired by PointRoll, a Gannett Company, headquartered in King of Prussia, Pennsylvania. PointRoll has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.blog.pointroll.com/ or follow us @pointroll.