Ron Rocha has over 37 years experience in missile guidance systems. Ron has worked at Hughes Aerospace in El Segund, California, Raytheon and Draper Labs in Cambridge, Massachusetts.
Ron rediscovered his childhood passion of bike riding in retirement and decided to apply his experience in electrical design to bicycles.
It is Ron mission to encourage bike riding for fun, exercise, and an alternative form of transportation.
Ron has been operating his shop at 26 Hawke Street in Marblehead since 2006