Ripe Thinking

At Ripe we’re changing the way people buy insurance. We’re a trailblazing InsurTech business with a fresh approach. Our ethos is all about making insurance easy-to-buy, simple-to-understand, jargon-free and excellent value. We’ve applied this to our rapidly expanding portfolio of insurance products, ranging from golf to boats to drones to valuables. Unlike other insurers we don’t believe in pre-packaged bundles. Our customers can build their policies based on the cover they need. This makes our insurance quick-to-buy, easy-to-understand and most importantly, more competitive than most other insurance providers. In fact, we’re so confident we also offer a Lowest Price Guarantee. This approach has meant that in the past two decades we’ve grown to become one of the leading niche insurance providers in the UK. Over 180,000 policyholders have already chosen to buy insurance the Ripe way and with many more new products in the pipeline, it's only a matter of time before Ripe becomes a recognised household name in the niche insurance space.