Right Junction

In most businesses people are doing really good work. But despite the hard work and good intentions, new products and businesses fail. Right Junction’s consulting is focused on three areas that have a consistently big impact on the success of software businesses: 1. Business and Product Strategy What are the challenges facing the business? What is the business going to do about them? What needs to be done to the product? Strategy is a widely overused term, but the answers to these questions are the core of a business and product strategy. Right Junction provides consulting services to help to develop business strategy, and to align product strategy with business strategy. 2. Systems Thinking A software business is a complex system with many connected and interacting parts. People and culture interact with processes like development, marketing and sales and they all influence the product. The business is part of a larger system interacting with customers, partners, suppliers and the market. Systems thinking is the process of understanding the connections and interactions between the parts, and getting them to work together. Right Junction provides consulting services to identify constraints and optimize the business system. 3. A Lean Approach Probably the most common reason that products fail is because customers don’t want them. Surprisingly often management and development are remote from the customer and don’t have a clue what is needed. The lean start-up method encourages frequent product releases and customer interactions to accelerate learning, so that the product and business model can be validated with minimum waste. Established businesses can benefit from this approach, but they need to determine where to innovate and what level of innovation is appropriate. Right Junction provides consulting services on lean approaches, with an emphasis on helping established businesses innovate in a lean manner.