Our beer may be light and fresh but our LinkedIn presence is heavy and musty (in a business way, like your da's aftershave in the 90s). We're not trying to sell you our mighty Irish beer, we're changing the world of business with insightful, inspirational and innovative high value content and stuff.
Will we overuse corporate buzzwords? Yes. Will we make up unnecessarily fancy job titles for our brewers? Yes. Will we attempt to make our Wicklow brewery sound like a futuristic Silicon Valley start up? Absolutely. But will we ultimately reveal a very unguarded, honest, and human company founded by a bunch of folks who just want to make good beer and get people together? Not a bloody chance.
TL:DR Motivational, business, buy our Irish beer, thought leadership, toxic workplaces are boomer.