Rhiza, A Nielsen

As of Feb 23, 2017, Rhiza has been acquired by Nielsen. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness. Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian. Rhiza for Media’s product suite helps ad salespeople and researchers in cable, broadcast, digital and mobile advertising by allowing them to quickly and easily create advertiser-specific data- driven sales presentations that can be presented in a browser or in Powerpoint. Rhiza supports marketers at national brands by bringing all of their research assets into a single analytics platform, enabling them to focus their research on finding new customers and optimizing campaigns. Strong opportunities exist for expansion of existing tools to help with audience engagement, customer analytics, salesforce effectiveness and predictive analytics. Rhiza’s target customers are major media companies and national brands, who together fuel the $157b of annual advertising spending in the U.S. The product is sold on an enterprise scale with a SaaS delivery model, based on annual subscriptions.