Revdel (the company that provides RED) was founded in May 2010 by Patrick Stoddart, after obtaining its first few clients. RED was tested and evaluated for a year at Patrick's high school; in Lee's Summit, Missouri; prior to its launch in May 2010.
Since then, we've been vigorously gathering feedback from our growing client base and using that to constantly improve RED and find new ways to market it. In that process, we discovered that RED has enormous applications outside of only K-12 educational institutions. We've discovered the communication problems faced by K-12 schools are not unique, and we truly hope to change the way organizations communicate with their members in a very fundamental way -- one that encourages transparency, immediacy, and involvement.