Return On Focus

Return on Focus (ROF) is uniquely focused on telling brand stories that unlock a pharmaceutical brand’s potential. Ultimately, launching a new brand or changing a brand’s trajectory requires behavior change on the part of physicians and patients. Behavior change is difficult, and most people actively try to avoid it. Our process is guaranteed to create the positive tension necessary to drive that change. ROF has developed a unique approach that allows us to uncover each brand’s strategic value within its specific market. Once this is identified, we focus on helping marketers define the key story, messages, and strategic steps necessary to own that value in the minds of their customers. Our mission is to provide objective, independent analysis and insights that challenge conventional pharmaceutical marketing wisdom and behavior. If you want things to be different for your brand… you need to take a different approach.