Rekord Newspaper

Rekord, Pretoria’s biggest newspaper, weekly provides residents with the most important community news in greater Pretoria. Rekord weekly reaches almost 288 000 households, which makes it the biggest printed medium in Pretoria by far. The latest survey found that Rekord is being read by more than 816 000 people per week - evidence of the growth of the printed media. The nine Rekord newspapers each has its own character and carries news related to the area where it it distributed. This is one of the reasons for Rekord’s success. Advertisers are offered an unequalled opportunity to reach a specific segment of the market or target group. The editorial policy is based on civilised norms and will always endeavour not to be offensive (improper/shocking/distateful). Rekord sees itself as a guest in the household and always strives to be the newspaper with the ‘good news’. The nine Rekord newspapers are being edited and produced at the head office of Capital Media. Each newspaper has its own journalists who know their area like the back of their hand. As part of Rekord’s community involvement the contents of one of the newspapers, Rekord Noweto is partly produced by students of the Department of Journalism at the Tshwane University of Technology.