Our goal at Reinvent is to build a unique, highly integrated collection of vertical networks and in the process create very profitable businesses and online communities.
Originally founded in 2000, Reinvent was established to acquire high quality domain names and harness the value inherent in direct navigation traffic. By 2008, we had over 200,000 domain names and were developing networks with highly targeted offerings.
In a short ten years, coinciding with the dotcom bust, with a powerful combination of vision, ingenuity and passion and no outside capital, we assembled the best domain name portfolio in the world. We’re also very proud that we were profitable from our first year.
Moving forward, we are going to develop these prime virtual real estate properties and effectively reinvent the user’s experience.