Regional Reach

Regional Reach is one of the leading players in the Kenya electronic media industry with a history of being a catalyst in the growth of the local broadcast sector. In 2000 the company launched the first local-language FM radio station in the country, Kameme FM, triggering the phenomenal growth of vernacular radio sector seen in Kenya over the last 7 years. Today, vernacular radio is the fastest growing category in the broadcast sector in Kenya accounting for 37% of the sector. In November 2007, Regional Reach launched Kenya’s and East Africa’s first 24-hour all-news television channel - K24, initially covering Nairobi and its environs. The launch of K24 on the platform “All Kenyan, All the time” provoked an immediate change to the program format of the two leading television channels that have since introduced hourly news bulletins throughout the day.