Refinition

Refinition is transforming digital marketing through the lens of location - from the customer journey to your bottom line. Measure what matters by bringing your offline and digital data together. Refinition delivers the precision and accuracy to delivering campaigns that can be measured by increased sales. We are the exclusive provider of access to a private network of data that provides brands the ability to target the right person, at the right time with the right message. We specialize in data-driven target audience identification and delivery for multi-device, multi-channel campaigns. Refinition’s platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences enhancing what you do know about your audience by onboarding and matching CRM data and capitalizing on what you don’t know with IP address location for true one-to-one marketing. Refinition’s unparalleled platform provides device identification of a majority of visitors in the US to geo-framed locations, gathering millions of unique device IDs to US households, client, competitor and category-based locations, and appends those device IDs with extensive 3rd party data sources. Uniquely positioned to match offline and online data to mobile at scale, impacting cross-environment targeting and breaking unchartered new ground in media attribution including physical activity such as purchase. This platform is the advertising industry’s most advanced cross-environment tracking and attribution solution, providing demographic, psychographic, socioeconomic and geographic signals necessary for marketing, modeling and true user engagement and awareness.