Raison Pure NYC is now forceMAJEURE Design.
Raison Pure was co-founded by Laurent Hainaut in Paris in 1987.
In 1998, Raison Pure International was inaugurated in New York, with founding partner Laurent Hainaut as President.
In 2016, RAISON PURE NYC renamed itself forceMAJEURE.
Force MAJEURE is an independent creative agency dedicated to premium, luxury & lifestyle brands.