Rafum

With retail at its core, Rafum Group today manages and operates 124 retail stores. It owns 10 plus footwear and apparel brands which are sold throughout Pakistan. It also exclusively retails many European footwear and apparel brands. It started out with the ‘sight on future’ adopted by Zahid Hussain, the group founder. The ambition was for its first brand Borjan to ’help make its customer look smart’. And nothing helps the looks more than a smart pair of shoes. The business success has earned Zahid Hussain a name in the 100 business leaders of Pakistan, by Manager Today. Rafum Group runs 108 shops of Borjan. Present in 54 cities and towns of Pakistan the brand has made its forays into the Middle Eastern market with shops opened in Dubai and Sharjah, UAE. Advancing the attraction of fashion in footwear, it claimed the Fashion Forward tag line and aired the Fashion Talk advertisement in 2014 to win the best add award for the fashion category. Website: http://www.borjan.com.pk Mocciani, a mid upper market brand, is retailing trendy and quality footwear for men and women. The footwear is complimented with fashion accessories in the stores. With its 14 shops running the brand plans to add three more shops in the next two years. Website: http://www.mocciani.com.pk Caanchi & Lugari is a departmental store in the luxury category. Offers the latest Armani footwear and accessories and other European brands. It operates 3 such store. It also brings Bugatti, Hiltl, Jacques Britt, Cortefiel and Pdh amongst other fine quality brands to its customers.