RADICAL SKINCARE was founded by Liz and Rachel Edlich, the daughters of one of America's most famous plastic surgeons and skin wound healing specialists, Dr. Richard F. Edlich MD, PHD.
RADICAL SKINCARE is a short, confident anti-aging skincare line delivering quick and visible results thanks to Trylacel, a proprietary technology capable of delivering high levels of antioxidants to the skin cells without breaking down and losing their potency.
RADICAL launched at Barney's in the US in September 2011, and rolled out in Europe, Middle East and Asia since then. Radical is distributed in selective department stores and perfumeries (Harrod's, Gum, SpaceNK, Harvey Nichols Dubai, Lane Crawford Hong Kong, Mecca Australia). Currently available in 4 countries, Radical is expanding and has a plan to enter 18 new markets in 2013.
In 2020, the Radical Sisters decided to focus on empowering women to achieve financial freedom. Instead of investing time and money in the retail stores, they decided their money was better spent invest in the women that want to have flexibility & financial freedom in running their own business. The Brand Partner program gives women a turn-key opportunity to build their own Radical Business utilizing a Prestige skincare line scientifically tested with PR and global presence to sell to customers at the best price available. Radical has invested in robust backend infrastructure for Brand Partners to grow their business with ease and offering favorable commission model.
World Headquarters of Gratitude Beauty Malibu, Ca.