The work of RUFproject, the multi-disciplinary design firm founded by Sean Pearson, contains both a rigorous aesthetic and an open-ness to crossing creative borders. Rather than starting with an idea of form, RUF focuses on the experiential aspect of the space they will create. Leaving behind any pre-conceived ideas of a project, they allow the design to emerge out of the narrative we weave with a client - whether it is a building, interior or branding concept.