Roxlin

Roxlin - Our 2 Cents ROXLIN strives to redefine the term "rebel". Through its fashionable products, untraditional brand and retail culture, immersive customer interactions, and creative company environment, ROXLIN defines the positives of the term “rebel” and has the courage to unconventionally challenge the norm The Story At ROXLIN everything is rooted in their New York heritage and rebelliously playful attitude. Life is a party, so have fun and look good doing it. ROXLIN was established by creatives from New York in 2010; a musician whose band was a staple in the city’s post punk music scene, a fashion designer who created garments for several of New York’s high fashion and street brands and a motor head that delivers innovative ideas as quickly as he rides his motorcycles. This partnership reflects the ROXLIN ethos of having fun and doing it with style. Since then, the brand has naturally evolved taking its raucous culture, street chic designs and presenting it to the rest of the world. 品牌理念 ROXLIN致力于重新定义“叛逆”一词——潮流的单品,新颖的品牌理念和零售体验,与客户之间紧密的互动,以及极具创意的企业文化,是我们的核心价值。ROXLIN诠释“叛逆”为积极向上,勇于打破常规的生活态度。 品牌故事 在ROXLIN,一切都源于纽约。标新立异,敢于不同;积极乐观,崇尚时髦有趣的简约生活。ROXLIN认为,生活就像是一场时尚派对,纵身投入,尽情享受才是王道。 2010年,三位纽约创意人正式成立了ROXLIN品牌。创立人中,一为音乐人,曾在纽约组建自己的后朋克(post punk)乐队,名噪一时;二是设计、创意领域中的翘楚,曾为众多纽约高级时尚品牌和高街品牌进行创意研发;三是一极速摩托爱好者,总能生出千奇百怪的好点子。他们的个性、天赋、爱好与经历都渗透到ROXLIN的各个方面,从中折射出ROXLIN活出自我,享受人生的美式精神。也从那一刻起,ROXLIN以其独有的方式稳健成长,并趋于成熟,向世界展示它兼收并蓄、喧而不闹的品牌文化,以及洒脱张扬的摇滚精神和精致简约的设计理念。