Rhizome Cultural Consultancy 睿丛文化

Rhizome features applied anthropology. We decode consumer behaviors, identify motivations, predict cultural, and consumption trend. We also translate soiocultural insights into data processing and modeling. Embodied with revolutionary DNA of Anthropology, Rhizome has successfully renovated research methods and modules such as: Brand Concept Tree, Consumer Deep Label System “Qianjita”, Culture Decoding, Rhizome Contemporary Life Database, and etc. For six years, we have offered integrated strategic consulting services, including branding, marketing strategy, R&D, and data solutions to more than 100 domestic and international top brands across 17 industries. Our team are composed of anthropologists, social scientists, data scientists, branding experts and marketing experts. It is our passion for research that brings us together and allows us to leverage the diversity of our areas of expertise. We believe that systematic research provides solid base of solving practical problems. We also believe that everyday life conceives great power to take us to the future, while researcher is the interpreter of this great power. 睿丛文化,是全国最早以文化人类学为特色的咨询机构。长于文化解码、消费者·需求定位、趋势洞察、场景与体验优化。帮助品牌建设更具系统性、引领性、针对性的文化·市场·创新定位及落地策略。 我们帮助品牌掌握和应用关于消费者行为的规律和动态趋势,将人类学生活志、文化分析和符号分析等,创造性的应用于对消费者和市场的研究中。 我们在应用过程中形成了包括消费者深度指标体系、文化解码、当代生活数据库、场景与体验模型在内的一系列研究工具与产品,建设更具系统性、引领性、针对性的品牌与市场定位策略。