Recma Research Company Evaluating The Media Agency Industry

Founded in 1991, in Paris, RECMA is the only Research company that evaluates media agencies worldwide. Beyond billings rankings RECMA assesses 800 media agencies through 50 countries on the basis of a qualitative evaluation resulting from 18 criteria. Among them: account moves, competitiveness in pitches, new biz activity, changes to the top management as well as digital specialists staff, diversified services, exposure to big clients, loyalty. Research is based on face-to-face meetings with agencies and several cross checking to make sure that reports are impartial, comprehensive and accurate. For more information, please visit www.recma.com or email us at infos@recma.com.