RARE India for Conscious Luxury Travel : A vacation in its true sense is a luxury but cannot be experienced without burning fossil fuels and some amount of social, economic and environmental impact. However given the positive impact of tourism and hospitality, especially with concepts that are a part of the RARE Community, we believe every vacation has the potential of being a conscious choice and also a transformative experience through learning. These then have the power to balance carbon footprints accumulated through travel. One of the key differentiators of every RARE hotel is their commitment to the community and focus towards being conscious of the impact of every tourism and hospitality activity. Conservation of heritage and nature, no-motor activities, community engagement and positive impact on their livelihood, intangible cultural heritage highlights and transformations, sensitive land and resource use etc. are some constants that serve as the common thread that connect all members of the RARE Community.