QuestPass is a moneyless "paywall" combined with a new ad format, that is called questvertising. We ask users to answer a simple question concerning the ad displayed above. The reward is free access to the content, for example to an online article.
Thanks to that we deliver:
- 100% ATTENTION & comprehension
- 0% banner blindness
- no ad fraud (questpass works like captcha)
- access to adblock users
- phenomenally high efficiency in brand-lift surveys
For publishers we multiply their revenue because our ad-formats are much more effective and valuable.
Check out our video explainer: https://questpass.link/presentation-video
and learn about the results of academic research on the effectiveness of questvertising.