The key to create real sustainable value (for the stakeholders) to us, coming from very different backgrounds, i.e, Business Management, Design, Behavioral Economics, Psychology and Cognitive Science, is a deep understanding of Human Cognition and roots of its Behavior, accompanied by the right tools to create change.
We decided to break the hidden walls between disciplines, to facilitate the change towards developing new products, services, experiences and businesses, which we always seek in Innovation!