Q.I. Value Systems

Q.i. stands for “Quantifying intangibles”. Many business decision-makers navigate principally by tangible, rational factors that are easy to measure and capture on a spreadsheet or balance sheet. However, even the most hardened rationalist recognizes that “invisible” or “intangible” factors (i.e. goodwill, trust, integrity, creativity, etc.) are powerful drivers of the success, health and profitability of their business. We are a research company. But we do not operate solely in the sphere of Brands and Markets - we also perform research in the Organizational, Social, and Cultural sphere as well as within the Individual and Leadership space. All of our recommendations are squarely based on research. And our research takes into account underlying emotions, values and perceptions - all of which can be demonstrated and evaluated. Our ability to quantify and map rational/tangible as well as e-rational/intangible drivers such as sentiment, feelings, image and personality, needs and values, symbols, archetypes and imagery is of extreme relevance in todays shifting world, where intangibles are valued more and more. We apply our insights, derived from our innovative mapping technology, in order to help our clients optimize their brand’s equity and trajectory within their operational domain.