Purearth

PUREARTH is an iconic, award-winning wild harvested, artisanal skincare and wellness brand, which offers ancient Ayurvedic wisdom for a modern lifestyle. ETHOS We equally value the ingredients, maker and you. Each Purearth creation you buy makes you a co creator, supporting fair trade, income generation for grassroots producers and marginalized women, and reducing gender bias. Born from a desire to reconnect with the Earth, we seek to foster a culture of conscious consumption, working with micro credit women self-help groups in the soaring altitudes of the pristine Himalayas, reducing societal inequities and gender inequality. Established as a Section 8A tax exempt charitable company in Pune, India, the Pure Purpose Foundation is an affiliate of Purearth that works on social impact initiatives. Our environmental initiatives support biodynamic and organic farming methods, carbon offsets through reforestation projects, sanitation, eco toilets and women’s health and wellness programs by partnering with NGOs, CBOs, women micro-credit and self-help groups in the remotest villages of the Himalayas. ORIGINS & CURATION Hand harvested from Himalayan glacier-fed terrains and mineral rich uncontaminated forest soil, the artisanal element is intentional and powerful. We travel far to forage, gathering only the purest nutrient rich botanicals and flower essences. Natural rhythm and ritual inform how we create our line. Organic, vedic, bio dynamic farming; respecting seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms. BOTTLING CARE & CRAFT We believe in micro-batches, hand blended and filled at our studio so that a little bit of love spills into every apothecary jar. Our French violetglass is refined to only allow the violet rays that preserve the bio-active energy of our precious ingredients.