Projects By If

At IF, we believe trust is the new experience and it’s for us all to design. The world is becoming more complex. We help you deliver trustworthy digital experiences that meet your strategic objectives. We will help you make the leap to trust. Digital services are layers of data, technology, relationships and rights, but often they’re not transparent to the people that rely on them most. Political uncertainty, misinformation and AI accelerate both risks and opportunities. In the last 10 years, we’ve moved from transactions to user experience. The next challenge is to leap from experience to trust. Products with trust can thrive in a changing world. Projects by IF are experts in design, regulation and policy, digital strategy, product and experience design and technology architecture. Here’s how: + We turn risks into opportunities + We apply principles in the real world + We build responsible futures by design