Pro Driver Media

Professional Driver is a controlled circulation, business-to-business magazine with a monthly frequency (12 issues a year) and a circulation of 78,259. The publication was launched May 2009, and was bought by its management team in January 2020. The sector accounts for significant sales of large cars, with a rich mix of up-market saloons, luxury SUVs and MPVs. The market is significant too - total licensed vehicle numbers in England increased by 9.3% to 242,200 from 2013-14. In addition, there are approximately 21,000 taxi and private hire vehicles in Scotland and 9,000 in Wales. In England, there has been an overall 31.2% increase in licensed vehicles since 2005. Professional Driver circulates to all UK fleet operators of private hire and chauffeur vehicles and, outside London, taxi operators. The readership includes extremely large fleets such as Addison Lee, several thousand UK operators with in excess of 50 cars, and smaller niche operators, right down to one-car licenced chauffeur operators. Award-winning, targeted content The companies operating in the sector are highly professional, and have a need for information, news, features and advice designed to help them operate both profitably and professionally. Our targeted editorial mix offers market-specific news, features, operator profiles, road tests written specifically for chauffeurs and operators, and business advice stories. The magazine is a business-to-business title, but presented in a more consumer-oriented format than most automotive B2B titles. Professional Driver QSi Awards Our Quality, Service and Innovation (QSi) reader awards were launched in 2013. This initiative recognises the best companies and drivers in the private hire and chauffeur sector. There are 11 categories, and Gold, Silver and Bronze awards are presented in each one. Entries were of an extremely high standard, and around 350 people attend an annual black tie dinner, held at the Celtic Manor Resort Hotel in November.