Founded by Michele Henry Gudmundson & Wesley Martin Uthus, Primp opened its first location in September 2010 on the corner of Selby & Dale in St. Paul. The second location was opened in November 2011 in The Shops at West End in St. Louis Park. The third location was opened in White Bear Lake in June of 2013. The stores are designed to offer a boutique shopping experience for an affordable price.