Prime

PRIME Group has a rich history and a promising future as a distribution company. The company was established in 1995 and now has over 750 employees working across 3 major sectors. We specialize in each of the following; Telecom sector, oil and lubricant distribution, and the electrical supplies sector. We represent a variety of international and globally recognized brands, as we are the official distributors for Shell, Gewiss and Etisalat. Because we always aspire to be the best at what we do, we currently work with 8,000+ dealers and have over 100 Etisalat retail shops across Egypt, making us the #1 distributor amongst all the other Etisalat Misr distributor competitors. Our diversity of operations also allowed us to enter the Fintech e-payment sector when we acquired Masary in the year 2012, which has now been handed over to Ebtikar. On top of this, we have past experience with manufacturing home appliances and recently launched our own mobile phone through the brand IPRO. Lastly, our partnership with GEWISS has allowed us to enter the EV Charging market and we are now building a new venture, PRIME EV.