Pricing Engine is a web service for smaller advertisers to benchmark, optimize and expand their digital marketing campaigns. Using the company’s proprietary predictive algorithms and data sets, and expert recommendation system for customized, prioritized, and valued recommendations, advertisers can easily see what they’re doing well, and where they can improve. A simple to understand Advertising Report Card and Custom Recommendations list provides not only actionable suggestions for improvement and expansion, but estimates the value of the action in dollars.