PressureDrop.tv invites artists to step out of traditional venue settings and into unique indoor and outdoor spaces that range from stunningly beautiful to endearingly bizarre. By matching these spaces to each artist's vibe, we produce unique, authentic, high-quality performances. These one-of-a-kind, live music experiences are both exclusive and accessible to all, as our viewers share an intimate moment in time with fans based all around the globe.
PressureDrop.tv strives to bring attention to independent music from all over the world, and we are committed to our global independent music audience. We’ve featured bands from Europe, Asia, Australia, Japan, UK, Mexico, and Brazil, and our audience is 60% international. We also believe in audience engagement. During our live streams, we communicate with fans directly, and they seem to appreciate chatting with a real person and knowing what’s going on behind the scenes. We've come to know many of our fans by name. Because of this, our YouTube audience retention is over 4 minutes, and during live broadcasts it is typically 12 minutes or more. By comparison, an average retention of 2.5 minutes is considered strong. Our audiences stay tuned in.
In addition, many artists we feature feel comfortable premiering new songs with us, and we encourage them to experiment and try new performance techniques outside of their normal routines. We often illicit versions of songs that no one has heard before, and our content has been featured on high profile outlets including Noisey, Stereogum, Brooklyn Vegan, and Impose.
PressureDrop.tv reinvents the live music experience for global online music fans.