Practical Innovation

Practical Innovation is a leading company in driving innovation in traditional and services industries, active for over a decade in Israel & international markets. We initiate and develop growth engines for companies in sectors such as food, agriculture, automotive, plastics, construction, recycling and more. Prior to leading Practical Innovation, our CEO Tal Leizer had served as VP Marketing at renowned food companies such as Shemen Industries and Soglowek, leading several innovation initiatives with significant impact on the industry. Her expertise in driving transformation and innovation in traditional companies is recognized both in Israel and around the world. We specialize in developing concepts that create new growth engines for companies – all of them are patentable, never-before-thought-of product that will bring about a revolutionary shift in the industry or be the first-of-its kind solution in the world, always powered by breakthrough technology. We then lead the entire development process up to the initial prototype and subsequently to a successful product launch Over the years we have successfully launched over eighty products and our clients have won dozens of awards in international competitions. Among our clients : Infinia, Super-Pharm, A.L. Mesnanim, Kaniel, Golan Plastics, Comet & Progress, Ormat, Gezer Shaluh, Melach Haaretz, Ramat Golan Winery, Shemen-Shan Group and more. Beyond groundbreaking innovation in companies' core businesses, we are also specialized in Eco - innovation processes in the environmental arena. We have worked with companies that have significant industrial waste, transforming it into a new and profitable growth engine. We believe that every type of waste can be re-invented and re-purposed as raw material to drive company growth! At practical innovation we strive to bring transformative and sustainable Innovations to traditional industries, creating value for our clients and making a positive impact on the world!