Platform13

Platform13 is an independent global partner that creates and maintains cultural relevance for some of the world’s best known brands. Brands like: Birkenstock, D&AD Shift, Dr. Martens, Beats by Dre, House of St Barnabas, ECCO Leather, Squarespace, Under Armour, Pinterest, White Claw, Guinness, Polaroid, Vans, William Grant & Sons, Bumble, adidas, The Out by Jaguar Landrover, Flannels, Nandos, Youtube, The LEGO Group, Berghaus, Moet & Hennessy, Kånken, University of East London With more than 25 years’ proven experience, Platform13 founder Leila Fataar champions cultural relevance as a business growth driver. Having worked brand-side in senior positions globally for adidas, and on the Leadership Team for Diageo across Europe, as well as launching and running a 10 year cultural comms agency before that, she has consistently pioneered and delivered the cultural marketing blueprint. Platform13, headquartered in London, was created in August 2017 to answer the challenges and needs faced by big brands in the ever-changing world of consumer behaviour, creative innovation and cultural shifts. We’re by your side on the frontline through P13TheDepot and in the boardroom through P13InsideTrack, every step of the way, creating relevance by unlocking culture-led creativity and storytelling for brands and helping organisations build their cultural competitive advantage. Unlike traditional agencies and consultancies, we don’t just ask the right questions, we provide real-world expertise, direction and hands-on delivery. You don’t even need to give us a brief. We’ll analyse your unique challenge and offer solutions that enable faster, smarter decisions and stronger performance. In the post 2020 era of culture-led creativity driven by diversity, innovation and tech, a fresh approach is needed to reach and engage ALL audiences. It's time to evolve the brand playbook.