Pinchful

Regular high-sodium salt has a bad rep, and so do the low-sodium options currently on the supermarket shelves. It’s time for a new, natural and tasty salt to help everyone reduce the risk of high blood pressure and heart disease. We’re here to shake-up the category and for us all to live our healthiest, happiest lives. All through a simple-sodium-switch that means you don’t miss out on your favourite flavours. We harvest our mineral-rich salt from the Atacama sea beds — where it naturally dries under the Chilean sun for a clean, pure taste.