Petty Wood &

Petty Wood offer an extensive range of premium brands with sales, distribution and brand management expertise. Petty Wood is a full service provider, providing comprehensive sales, marketing and distribution services to all retail and food service sectors; from the independent trade to wholesalers, cash and carrys and major multiples. We represent a wide range of premium brands from Walkers Shortbread and WeightWatchers to our own brands, Epicure and Burnt Sugar, and have an experienced sales and brand management team who can help develop strategies to drive a brand forward. For 200 Years, Petty Wood has been a leader in ambient retail food distribution, sales and marketing. We stock a comprehensive portfolio of premium brands, from the world famous Walkers Shortbread through to household names such as Weight Watchers and Lavazza. Creating and Managing Brands Our brand experience is not only with these great names, but also with our own brands, Epicure, Burnt Sugar and Salad Makers. Our experience in the retail industry is backed by our brand management team’s diverse and in-depth experience across a wide range of disciplines needed for effective brand management: •Market entry strategy •Channel strategy •Category management •Promotion strategy •Relationship management •Communication strategy •Own label development