Permanent

Permanent is a farm network and technology company that makes direct-sourcing easy for wholesale buyers of food. Despite $1 trillion per year spent on the overhead of sourcing and trading food, our world’s food system continues to fall into profound disconnection: increasing consolidation, drained local economies, unsustainable agriculture, and price volatility. That's why Permanent is creating market solutions to reconnect the world to the source. Our first California label enables 10+ Organic, GAP, BIPOC-owned family farms to sell fresh produce directly to grocery, foodservice, distributors, restaurant groups, and universities. Our market technology unlocks accurate seasonal inventory, efficient first-mile distribution, marketable storytelling data, a rapidly expanding product catalog, and remarkably stable prices for buyers.