Pentad’s approach helps brands and agencies form, discover, and engage with new audience segments in real time, giving them a cultural edge to grow market share by revealing the passions, interests, attitudes and behaviors of these audiences, enabling brands to connect with them through compelling and authentic creative content.
Audiences deserve a better advertising experience. Content that informs, inspires, and engages audiences enables companies to use brands as their platform for deeper relationships. Pentad blends deep learning insights using AI and NLP with instinctual strategic and creative outcomes to increase the likelihood that these audiences will welcome a connection with brands.