Penn State Prime | Marketing Organization & Practicum

Penn State Prime is a student-run marketing organization in the Smeal College of Business. Members work directly with industry leaders to develop both hard and soft skills, through hands-on workshops, real-world projects, and case competitions. Throughout the fall semester, students build their competencies in insights, strategy, and creativity. In the spring, members have the opportunity to explore the relationships between brand clients and advertising agencies through curriculum integration.