Pathos Labs // Popshift

Pathos Labs is a 501c3 non-profit that exists to propel the world closer to one that is welcoming, tolerant, pluralistic and sustainable. To do that, we create projects targeting the most powerful force that shapes human behavior: our dominant cultural narratives. Evidence shows that stories have the power to shift people’s minds and hearts and create a common sense of belonging that combats fear and prejudice. But to change the views that influence our behaviors on a mass societal level, we have to reach millions of people across many different ideological groups with stories that compassionately represent the true diversity of the country. The best place to meet that many people is right where they are at: through the narrative streams that they’re already consuming.