Parallel Play

Parallel-Play is a hybrid creative practice that thrives at the intersection of Graphic Design, Design Pedagogy, and Advocacy. Our design services and partnerships are focused on organizations that are Arts and Education driven, and NPOs serving their communities. Our pedagogical practices are informed by the lack of cultural literacy within visual culture as well as the lack of diversity of lived experiences at the creative table of visual culture. Our advocacy work is driven by the need for more affordable and equitable pathways to design education and careers, as well as nurturing the kind of educational and professional environments needed to translate a diverse range of lived experiences into sound design practices and rich visual storytelling. Parallel-Play is a stage of social development where children play separately but adjacent to one another—they are engaged in a constant process of observation and adaptation—each modifying their own play accordingly. We are always observing, adapting, and making our work feel like play.