Panorama (Ano Sports Broadcasting)

ANO Sports Broadcasting was founded as an autonomous non-profit organisation by OJSC Channel One, FGUP VGTRK, OJSC NTV-PLUS and the RIA Novosti news agency on December 24, 2009. Deputy Prime Minister Dmitry Kozak is the head of the Supervisory Board. Our mission is to provide a national HDTV signal to enable millions of viewers in Russia watch the XXII Winter Olympic Games and the XI Winter Paralympic Games in Sochi in 2014, as well as the XXVII World Summer University Games in Kazan in 2013. The Olympic Games bring people, cultures and continents closer together and promote the Olympic values of excellence, respect and friendship. Millions of fans will attend the Games, while billions will join them as TV audience. Commissioned by the IOC, the Olympic Broadcasting Services (OBS) will produce the international signal. Sports Broadcasting will produce the national Olympic feed focusing on performances by Russian athletes for Russian broadcasters. During the Sochi Games, the national signal (content) will transport the Russian viewers to trackside to see the faces of athletes and coaches at key moments, to watch brief interviews with them prior to and after the event, to feel the emotions in the stands, to support our Olympians and rejoice over their achievements. The Sports Broadcasting goal is to set up a modern broadcasting complex that will provide TV, radio, Internet and photographic coverage of Olympic events.