Citra Mitra Nusantara – Indonesia’s Online Distribution Specialist
Internet as a modern disruptive innovation has altered every aspect of doing business, from changing the way consumer make purchasing decisions to creating new business models that optimize value chains. A shift is also happening in distribution industry, as more businesses are cooperating with marketing intermediaries to offer goods to market.
This shift is much more prominent in Fast Moving Consumer Goods (FMCG) sector in Indonesia. Report from USDA Foreign Agricultural Services about Retail Foods in Indonesia stated that In 2017, Indonesian grocery retail sales reached 1,4 trillion rupiah (with traditional grocery retailers (warung) holding 83% of share). Without an efficient way of distributing their products, manufacturing companies will have to spend more manpower, cost and time just to fulfill orders from outlets in Indonesia. As there are 171 million internet users in Indonesia, the idea of being an online distribution specialist that is effective and efficient becomes much more achievable. By developing an online distribution system, Citra Mitra Nusantara (CMN) is born.
CMN business process involves a wide range of distribution channels, from wholesalers to end-users. Our logistic facilities also empower warung ecosystem’s growth through an online system of warehouses and a full-length delivery fleet to accommodate their business processes. We integrate our data which allows us to harvest data from merchants of all level as well as consumer behavior data from end-users in Tangerang, Jakarta, Bekasi and Karawang. We believe this collective data enable enterprises to predict their power of sales and profitability. In return, this helps in reducing the time and cost needed to distribute products. Enterprises will also have the capacity to reach a wider market segment and geography with ease.
Make impact with us!