Pravana

PRAVANA is a global salon professional hair care and color trailblazer, offering stylists and consumers groundbreaking, cutting edge products that are revolutionizing the hair world, one strand at a time. Its core mission is to deliver unparalleled, high performance beauty solutions to salon professionals and consumers everywhere that are unprecedented and unmatched in both quality and value. PRAVANA leads the trends with the best-selling ChromaSilk professional hair color line, high-performing hair care & styling products, groundbreaking blonding regimens and more. PRAVANA is responsible for pioneering the creative color trend with the introduction of its long-lasting, vibrant VIVIDS line over 10 years ago, evolving into an award-winning collection of unique shades. Throughout the years, PRAVANA has continually maintained its status as an innovator. PRAVANA goes beyond traditional product creation by redefining hair products, offering beauty solutions that challenge the norms and enhance the basics. With these tools, PRAVANA has taken the reigns in developing the latest hair trends, continuously creating never-before-seen, provocative, inspirational techniques, formulas & look books by the industry’s most prolific stylists. Through literature, imagery and digital presence, PRAVANA has bridged the gap between the professional & mainstream while consistently upholding the authority of the stylist like no brand has done before. In 2017, PRAVANA was acquired by Henkel and is now headquartered in the world-class #AcademyofHair in Culver City, Calif.