Pop Capital

A luxury brand is a very complex entity. One that usually involves a family, a tradition and a formula that made them what they are. At POP Capital we understand the delicacy of that situation. We are a new breed of private equity investor, one that approaches investment opportunities with a fully rounded set of criteria. Criteria that takes all facets of a legacy brand into account. There are four fundamental pillars to our approach, each pillar represented by a partner in the firm. They are: brand strategy and operations, market assessment, fiscal prudence and deal making. Luxury brands are not like ordinary brands and POP Capital is not like an ordinary fund. Our focus is exclusively on the luxury market and we are based within Point One Percent, a luxury goods strategy consulting and branding firm. The fund's partners come from senior level positions at leading luxury brands, consulting firms and investment banks.