Oribi (Acquired By Linkedin)

Oribi brings the no-code revolution to the world of data collection and tagging, with its Magic Events technology. Oribi enables companies to replace manual, developers-based processes with a ‘plug and play’ customer data layer, using bleeding edge tech and complex models to convert millions of unstructured customer interactions into hundreds of meaningful events. - Magic events increase the amount of customer data by 10x. - All the data is tagged based on its business impact, leading to immediate optimization of insights, audiences, attribution and other features. - Oribi enables new customers to automatically create a complete customer data layer within a few hours. This allows Oribi to disrupt the Analytics industry, by providing actionable insights instead of 'more data'. Our users get actionable insights to explain their visitors' behavior, optimize their site and increase their conversions. With an extremely easy setup and usage, the right set of features and a smart algorithm to do the heavy lifting, our users get more value than from any other tool.