The field of class actions makes, in our opinion, the combination of tradition and innovation in the field of law. On the one hand, the firm has adopted a modern, vibrant and innovative organizational culture while simultaneously using the skill that underlies the traditional values of lawyers. This special, the office staff implements the tools given to us by the legislature to deal with the unequal relationship between the individual consumer and the large entities in front of whom it is conducted daily.
A personal story is the core of any successful value business. The choice of a class-action lawsuit is not accidental for the firm's founder, Adv. Pinhas Michael Or, who experienced giant corporations' negative power - as a citizen who was harmed by an unacceptable injustice, bravely decided to take action.
Since that case, Adv. Or has been working hard to represent the consumer public and victims of consumer injustices faithfully.
Adv. Or sees "correcting the acts of injustice" of corporations/state authorities as a mission of a "fighter for justice" who knows how to deal effectively with the challenge of sorting, the challenge of efficiency, and the challenge of fulfilling the purposes that underlie class action.
Adv. Or sees the class action as far beyond a legal tool. It is mainly a means of correcting and changing a distorted situation to educate the big bodies, curbing the power, and bringing social justice to the country's economic conduct.