Launched in 2008 by Olive Branch and envisioned by Lebanese media figure Ricardo Karam, TAKREEM awards aims to reward great Arab achievers for their accomplishments in ten different categories, namely: advancement of peace, philanthropy and charitable services to the community, Arab woman of the year, exceptional international contribution to Arab society, cultural accomplishment, excellence in the field of education, young entrepreneur, sustainable development of the environment, scientific and technological achievement, and outstanding corporate leader.
The TAKREEM Arab Achievements Awards initiative aims at restoring a prideful Arab identity while changing negative stereotypes associated with the Arab World into a dignitary image. Through this ambitious project, we firmly hope to motivate young Arab generations into paving their way to excellence in their different fields of specialization. To attain those objectives, TAKREEM will honor Arab achievers and highlight their exceptional contributions to their respective communities.