Octillion (Acquired By Tegna/Premion Jan 2024)

Octillion is the only TrustNet certified transparent local (PaaS) platform as a service company powering the planning, buying, attribution and optimization tools for local and mid-market media companies, co-op advertisers, brands and agencies who demand the most robust, yet easy to execute programmatic solution for Video, CTV/OTT, Linear, Audio, DOOH and more. Available in both managed or self-service options, the Octillion PaaS helps performance marketers, home and garden (Mattress, furniture and appliance), retail, automotive, QSR, education, healthcare and legal advertisers, achieve record return on ad spend with their proprietary tech stack, AI powered decisioning and optimization tools and program and show level contextual targeting for streaming radio and streaming television. When ethics, trust and transparency in media buying matter, advertisers, agencies and major buying groups in the auto, retail, furniture, appliance and mattress categories rely on Octillion. In today’s fragmented media marketplace, achieving media accountability and delivering ROAS based on your desired business outcomes is critical. To do so, selecting a partner that ensures your media dollar is spent on working media, not on mark-ups and middlemen, is imperative – and Octillion delivers.