Novi Connect

Novi Connect enables retailers and brands to meet surging consumer demand and grow loyalty through sustainability programs, certifications, badges, and other values-based designations. Leading retailers like Target, Sephora, Macy’s, Ulta Beauty, and Credo partner with us to drive transparency and sustainability in consumer packaged goods– a $2.5 trillion market in 2024. We envision a world of trustworthy CPG products for healthier people and planet. We serve an expanding list of categories, including Personal Care & Beauty, Household Essentials, Packaged Food & Beverage, Baby, Pet Care, and Vitamins & Supplement. We’re a female-founded company helmed by a diverse team of data scientists, chemists, technologists, and CPG experts. We’re also parents, veterans, artists, marathoners, DIY-ers, Rubik’s Cube champions, and sustainability obsessives. Headquartered in the SF Bay Area, we’ve raised $50M from leading venture capital firms Greylock Partners, Khosla Ventures, Maveron Ventures, Cowboy Ventures, and Tiger Global; clean living pioneer Jessica Alba; The Lean Startup author Eric Ries; and the board members and founders of Clorox, P&G, The Honest Company, Wealthfront, OpenTable, Benchmark Capital, and Eventbrite. Join the 2,000+ retailers and brands using Novi to power the shift to conscious commerce!